Dijital Pazarlama Grup Başkanı

I am a Digital Creative Director with a passion for innovation and great storytelling. I have a broad experience across all aspects of digital and traditional creative marketing. From internet of things to scripts for TVCs, I can take on the whole creative challenge, developing creative strategies, presenting the big idea, managing the development and execution process with the client.

I am a lecturer and speaker on digital advertising, I’ve been featured on TV (CNBC, Bloomberg, TRT), radio (NTV Radio), and press (Campaign Turkiye, Hurriyet, Digital Age, MediaCat, Marketing Turkiye, Kırmızı Dergi). I’ve taught at various universities and programs like Istanbul Business School, Portfolio, and Kadir Has University. I’ve also keynoted at numerous conferences including All Design, Digital Agencies Summit and Webrazzi.

As well as being a loving father and running creative teams, I also act in an official capacity as an advisor & mentor for national and international startups such as MovieLala, AppAnalytics.io , Qapel and SonicLab.

You can always find out what I’m up to by typing “Olcayto Cengiz” into Google or checking out my portfolio of advertising work.

EXPERIENCE
CREATIVE DIRECTOR, MANAJANS/J.WALTER THOMPSON; ISTANBUL 2014

I manage the digital creative team, working closely with clients and consumer. I’m always search for the purple cow in the room. Clients: Unilever, Ulker, Yıldız Holding, TEB, Clear, Mazda, Turkcell, Breno.

ADVISORY BOARD MEMBER, APPANALYTICS.IO; ISTANBUL& SAN JOSE 2014

Acting as an advisor with a focus on product development and marketing strategies.

CREATIVE DIRECTOR & PARTNER, MIND THE AD; ISTANBUL 2013 – 2014

Managing the creative process, determining strategies for brands, driving new business and ongoing client relationships. Clients: Mercedes-Benz Turk, Mavi, Ferrero, Kinder Chocolate, All Design.

THIS IS JUST A CV.

Consulting on the product development process from a blank sheet of paper. Creating the UI and UX together with MovieLaLa design team for better consumer experience and B2B opportunities.

CREATIVE DIRECTOR & VP, PING; ISTANBUL — 2011 – 2013

Managing creative group, creative strategy development for ongoing and new-biz brands. Creating solutions focused on digital media channels. Clients: Efes Pilsen Group, Eti,  Nissan, Vitra, ING Bank, Garanti Bank, Petrol Ofisi, Doors Group.

CREATIVE DIRECTOR, PROMOQUBE; ISTANBUL — 2010 – 2011

Creating strategies and creative social media communication solutions. Clients: TTNET, Tivibu, Ülker, Pfizer, Starbucks, Avea, Nissan, Finansbank, Vakko, Tween, Is Bankası, Henkel, Sertab Erener.

DIGITAL BRAND CONSULTANCY, SELF EMPLOYED; ISTANBUL — 2009 – 2010

Creating digital trategies and helping brands with their social media presence. Clients: Ülker, Akka Hotels, Visa Turkey.

CREATIVE HEAD, PURE DIGITAL; ISTANBUL — 2009 – 2009

Managing the creative team, creating strategy and developing web oriented campaigns and microsites for brands. Clients: UNO, Philips, Fiat, Bridgestone, Efes Pilsen, Miller, Lassa.